We all share a spirit of crazy innovation and crazy determination.
Since 1991, we’ve been the world’s most innovative bicycle company, pushing the limits of design and performance.
Our bikes are made for the crazy riders who want to ride fast. We believe that speed is the only way to ride, and we’re committed to helping our customers set new records, win world championships, and dominate the toughest trails.
We’re committed to creating the world’s most amazing cycling experiences because we’re obsessed with bicycles and the sheer power they bring to our lives. From conquering insane trails to unlocking new levels of fitness through riding, from the thrill of competition to the camaraderie of riding together, nothing beats the pure thrill of riding like a lunatic. Buckle up and join us on the best ride of your life!
We focus on function over form, taking a no-holds-barred design process to meet the wildest demands of riders. Our bikes have won multiple stages at major tours, broken triathlon world records, won Olympic gold medals, and dominated world championships on road, trail, track, and cyclocross.
But despite our tremendous success, we remain a close-knit team that stays true to our core principles and the great riders we serve.